Privacy Policy

We are pleased about your visit to our website and your interest in our products. The protection and security of your personal data is our top priority. Below, we inform you in accordance with the applicable data protection regulations, particularly the General Data Protection Regulation (GDPR), about the nature, scope, and purpose of the processing of personal data on our online shop as well as your related rights.

1. Controller and Contact for Data Protection

Controller in terms of the GDPR

Softwarehandel24 (Part of the Wiresoft AG corporate group)
Oberneuhofstrasse 5
6340 Baar
Switzerland

Phone: +49 800 60 30 22 0
Fax: +49 5321 518 22 99
Email: support@swh24.com

Data Protection Contact

Softwarehandel24
c/o Data Protection Officer
Oberneuhofstrasse 5
6340 Baar
Switzerland

Email: privacy@swh24.com

If you have any questions regarding the collection, processing, or use of your personal data, or for information, corrections, blocking, or deletion of data and revocation of consents granted, please contact the above-mentioned address.

2. Collection and Processing of Personal Data

2.1 Visiting our Website

When you visit our website for informational purposes only, we only collect the data that your browser transmits to our server. If you wish to view our website, we collect the following data, which is technically necessary to display our website to you and to ensure its stability and security (the legal basis is Art. 6 para. 1 lit. f GDPR):

• IP address
• Date and time of the request
• Time zone difference to Greenwich Mean Time (GMT)
• Content of the request (specific page)
• Access status/HTTP status code
• Amount of data transferred in each case
• Website from which the request comes
• Browser type and version
• Operating system and its interface
• Language and version of the browser software

This data is stored in server log files and is generally deleted or anonymized after the purpose has been achieved (at the latest after the expiration of statutory retention periods). The temporary storage of the IP address is necessary to enable the delivery of the website to the user's computer.

2.2 Contacting Us

If you contact us via a contact form or email, we process the data you provide (e.g., name, email address, phone number) to handle your inquiry (Art. 6 para. 1 lit. b GDPR, insofar as it concerns pre-contractual measures or contract fulfillment, otherwise Art. 6 para. 1 lit. f GDPR). If you have given your consent, the legal basis is Art. 6 para. 1 lit. a GDPR. Data is only shared with third parties if it is necessary to process your request or if there is a legal obligation.

2.3 Registration and Order Processing in the Online Shop

For orders in our online shop, the provision of certain personal data is required (e.g., name, address, payment information, email address). This data is collected and processed for the purpose of executing and processing contracts with you (Art. 6 para. 1 lit. b GDPR). Without providing this data, it is not possible to conclude or fulfill a contract.

• Disclosure to Third Parties: Your data may be shared with involved service providers (e.g., logistics companies, payment service providers, IT service providers) only to the extent necessary for processing your order or fulfilling our contractual or legal obligations (Art. 6 para. 1 lit. b, lit. c GDPR).

2.4 Payment Processing

We offer various payment service providers. In the context of payment processing, personal data, particularly payment information (e.g., bank details, credit card data), is transmitted to the respective providers, insofar as this is necessary for payment processing (Art. 6 para. 1 lit. b GDPR).

PayPal

For payments via PayPal (operator: PayPal (Europe) S.à r.l. et Cie, S.C.A.), personal data is transmitted to PayPal. PayPal acts as an online payment service provider and trustee. The transmission is based on Art. 6 para. 1 lit. b GDPR (contract processing) and our legitimate interest in secure and efficient payment processing (Art. 6 para. 1 lit. f GDPR). You can find PayPal's privacy policy at: https://www.paypal.com/de/webapps/mpp/ua/privacy-full

Stripe

We also use the payment service provider Stripe (Stripe Payments Europe, Ltd.), which offers various payment methods (e.g., credit card, SEPA direct debit, instant transfer). Stripe processes various data (e.g., name, address, account number, credit card number, invoice amount, currency, transaction number). The transmission of this data is necessary to process your order with the payment method you have chosen (Art. 6 para. 1 lit. b GDPR). For more information, please refer to Stripe's privacy policy: https://stripe.com/de/privacy

3. Cookies and Similar Technologies

3.1 General Information

We use cookies and similar technologies (e.g., pixels, tags, local storage) to make our services more user-friendly, effective, and secure. Cookies are small text files that are stored on your device and save certain information.

• Consent: As far as cookies are necessary for the technical operation of our website, processing is justified under Art. 6 para. 1 lit. f GDPR (legitimate interest). For all other cookies, especially for marketing or analysis purposes, we obtain your consent (Art. 6 para. 1 lit. a GDPR).
• Disable: You can adjust your cookie settings at any time in our cookie banner or in your browser settings. You can delete cookies that have already been stored at any time via your browser.

3.2 Types of Cookies

• Technically necessary cookies: Essential for the operation and navigation of our website (e.g., for shopping cart functions).
• Preference cookies: Save settings that affect the behavior or appearance of our website (e.g., preferred language).
• Statistics cookies: Used to collect data for analyzing user behavior and improving our services.
• Marketing cookies: Allow us or third parties to display personalized advertising and measure the success of our advertising campaigns.

4. Tracking and Analysis Tools

To analyze user behavior on our website and continuously improve our offerings, we use various tracking and analysis tools, provided you have consented to this. These may process the following data, among others: IP address (shortened/anonymized), browser information, device data, usage behavior (e.g., pages visited, click behavior).

4.1 Google Analytics

Our website uses Google Analytics (Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). Cookies are used to analyze your use of our website. The collected data is usually transferred to Google servers in the USA. We have activated IP anonymization, so your IP address is shortened beforehand, and no direct personal reference is possible.

• Legal Basis: Your consent (Art. 6 para. 1 lit. a GDPR).
• Opt-Out: You can prevent the collection of your data by installing the browser plugin available at https://tools.google.com/dlpage/gaoptout?hl=en or by adjusting your cookie settings accordingly.
• Further Information: https://policies.google.com/privacy

4.2 Google Ads Conversion Tracking & Remarketing

We use Google Ads, including Conversion Tracking and Remarketing. This allows us to track when users come to our website via a Google ad and perform certain actions (Conversion Tracking). Additionally, we can display personalized ads in the Google advertising network based on your previous use of our website (Remarketing).

• Legal Basis: Your consent (Art. 6 para. 1 lit. a GDPR).
• Opt-Out: You can disable interest-based advertising by Google in the Google Ads Settings.

4.3 Facebook Pixel (Meta Pixel)

Our website may use the "Facebook Pixel" (Meta Pixel) from Meta Platforms Ireland Limited (Facebook). This allows us to track your behavior after you have seen or clicked on a Facebook or Instagram ad. This way, we evaluate the effectiveness of our ads and can display more targeted advertising.

• Legal Basis: Your consent (Art. 6 para. 1 lit. a GDPR).
• Opt-Out: You can manage your ad preferences at https://www.facebook.com/settings?tab=ads.

4.4 Other Tracking and Marketing Tools

We reserve the right to use other analysis tools (e.g., Hotjar, LinkedIn Insight Tag) or marketing services. Your data will also be processed in this context only based on your consent (Art. 6 para. 1 lit. a GDPR). Details on how they work and information on opting out can be found in our cookie and tracking settings.

5. Newsletter and Direct Advertising

If you subscribe to our newsletter, we process your email address and other data you provide (e.g., name) to regularly send you our newsletter. We may use external service providers (e.g., MailChimp).

• Legal Basis: Your consent (Art. 6 para. 1 lit. a GDPR).
• Double Opt-In: We use the double opt-in procedure to ensure that you are the owner of the specified email address.
• Unsubscribe: You can unsubscribe from the newsletter at any time via the corresponding link in each newsletter or by sending us a message.

6. Disclosure of Personal Data to Third Parties

Your personal data will only be disclosed to third parties if:

1. it is necessary for the fulfillment of our contractual obligations (Art. 6 para. 1 lit. b GDPR),
2. you have expressly consented (Art. 6 para. 1 lit. a GDPR),
3. there is a legal obligation (Art. 6 para. 1 lit. c GDPR), or
4. the disclosure is permissible based on a legitimate interest (Art. 6 para. 1 lit. f GDPR) and there is no overriding interest on your part.

Under no circumstances will we sell or otherwise market personal data to third parties for advertising purposes.

7. Data Transfer to Third Countries

Insofar as we process data in a third country (i.e., outside the EU or the EEA) (or this is done by external service providers), this only occurs if the special requirements according to Art. 44 et seq. GDPR are fulfilled. This can happen, for example, on the basis of an adequacy decision by the EU Commission, standard contractual clauses, or your explicit consent.

8. Duration of Storage and Data Deletion

We process and store your personal data only as long as it is necessary to fulfill our contractual and legal obligations. If the data is no longer needed for its original purposes, it will be deleted or blocked, unless legal retention periods (e.g., from commercial or tax law) prevent this. In such cases, processing will be restricted until the retention period expires.

9. Security

We implement technical and organizational security measures to protect your data against accidental or intentional manipulation, loss, destruction, or unauthorized access. These measures are continuously improved in line with technological developments.

10. Rights of the Data Subjects

According to the GDPR, you are entitled to the following rights in particular:

1. Access (Art. 15 GDPR): You have the right to obtain information about your personal data stored with us.
2. Rectification (Art. 16 GDPR): You can request the correction of inaccurate data or the completion of incomplete data.
3. Erasure (Art. 17 GDPR): Under certain conditions, you can request the deletion of your personal data.
4. Restriction of Processing (Art. 18 GDPR): You can request the restriction of the processing of your data.
5. Data Portability (Art. 20 GDPR): You have the right to receive the data you have provided in a structured, commonly used, and machine-readable format or to transmit it to third parties.
6. Withdrawal of Consents Given (Art. 7 Para. 3 GDPR): You have the right to withdraw a given consent at any time with effect for the future.
7. Objection (Art. 21 GDPR): You can object to the processing of your data, which is based on a legitimate interest, at any time.
8. Complaint to a Supervisory Authority (Art. 77 GDPR): You have the right to lodge a complaint with a competent data protection supervisory authority if you believe that the processing of your data violates the GDPR.

10.1 Right to Object to Direct Marketing

If we process your data for direct marketing purposes, you have the right to object to the processing of your data for such advertising at any time. In the event of an objection, we will no longer process your personal data for these purposes.

11. Links to Other Websites

Our website may contain links to websites of other providers, to which this privacy policy does not apply. Therefore, please inform yourself directly with the respective providers about their privacy policies.

12. Changes to this Privacy Policy

We reserve the right to update this privacy policy as needed to adapt it to changed legal situations or new services. You can always find the current version on our website.

Status: 14.02.2025

If you have any questions or requests for information, please feel free to contact our data protection officer at the contact details provided. We thank you for your trust in swh24 and assure you that we always handle your data with the utmost care and in accordance with legal requirements.